Case Study - Emma Straw

Member Name: 
Emma Straw
Company Name: 
Emma Straw
When did you start your business?: 
April 2007
What do you do?: 
I breathe new life into discarded treasures by designing and creating ‘Unique Vintage Recycled Accessories’. I make handbags, shoulder bags, belts, corsages and jewellery from materials and objects sourced from jumble sales, junk shops, charity shops, car-boot sales – and the contents of old ladies’ sewing boxes that often seem to come my way! I also take commissions and can rework something precious, but no longer used or worn, into something different and desirable. As well as selling at various fairs and outlets, I have just agreed to take over a retail space in Ilkley with fellow enterprise islanders Fran Jordan and Helen Cotterill. It is one of six being converted to sell beautiful accessories and clothes, both handmade and vintage, by independent designers. We hope that it will be ready to open towards the end of November 2007. Helen and I also organise events called ‘Shop Missus Calling!’. We take our quirky 60s themed tea trolley, complete with tea and cakes, to someone’s house, or to a shop or boutique. They invite their friends or customers and we set up shop with our work!
What made you want to set up your own business?: 
I had always wanted to do something more creative; so when I took voluntary redundancy from my job in January 2007 I saw it as a positive opportunity to try to set up my own business. At about the same time I took part in Enterprise Island and this really inspired me to get started.
What is the biggest problem you have faced?: 
Earning enough money to live on as the business takes off.
How long were you thinking about starting up?: 
After finishing an art degree I worked part time for three years and created accessories in my spare time. I had always wanted to try and earn a living through my creativity somehow and getting voluntary redundancy really gave me the push I needed.
What is your greatest success?: 
Just doing it! Everything has snow-balled over the past six months and it seems that everything I do leads to another opportunity.
What is the most important quality you need to work for yourself?: 
Passion for what you do.
What do you love most about working for yourself?: 
There is a wonderful sense of achievement when somebody buys something I have made.
How has Bradford Kickstart helped you?: 
Without Bradford Kickstart, starting-up would have been really difficult and I would have felt very isolated. The scheme has kept me motivated, supported and informed. I have also been awarded some money to help with marketing, and the networking opportunities have been invaluable. It’s also great to know that my mentor, Colin Holmes, is always at the end of the phone.
What advice would you give other people about setting up a business?: 
Seek out any help that’s available and believe that you can do it.