Case Study - Jamie Wardley
Member Name:
Jamie WardleyCompany Name:
Sand in your eyeWhen did you start your business?:
About two years ago, in 2005, but it only really started kicking off in the last 12 months.What do you do?:
I make sand and ice sculptures – as pieces of art or for events and special occasions, plus I organise workshops and classes.
What made you want to set up your own business?:
I had been working as a sculptor for years for European sculpture organisations and realised that there was a hole in the market in the UK, and that organising sculpture events was much more lucrative. Plus, running my own business really appealed to me.
What is the biggest problem you have faced?:
The myriad of problems that must be solved, which are not directly linked to making sculptures, but which are essential to any business: accounts, insurance, tax issues, book keeping, marketing, website design. Making a sculpture is the easy bit.
How long were you thinking about starting up?:
It just happened! I was self employed for a good few years as a subcontracted sculptor. However, I see my actual business as really beginning when I moved from being a subcontractor to an organiser of my own events. This has been a gradual process and I still contract out to other companies.
What is your greatest success?:
Being paid for being creative! When you create something monumental it stays in your mind but I believe you have to get something out of every job you do – even if it doesn’t work out – so that you can be better in future.
What is the most important quality you need to work for yourself?:
Self drive and determination.
What do you love most about working for yourself?:
Some years ago I used to work in a restaurant and would have dinner with the owner sitting opposite me. All the smiling faces, laughter, clinking of knives and forks on plates existed because of the man eating before me.
He was the nucleus, the very centre of all the activity in that place and that moment. Everything spiralled from him – and the energy he gave to what was once only an idea had now created a very successful business. This is a very satisfying feeling and something I love about having my own business. You are creating something that wouldn’t otherwise exist without you.
How has Bradford Kickstart helped you?:
I was part of Enterprise Island and this was great for ideas and inspiration. It also helped with practical issues and, particularly, with meeting other artists - including people who weren’t on the course but who I met through other participants. The Tuesday get-togethers are great for networking and my business counsellor is always putting me in touch with new organisations and contacts. You are not alone.
What advice would you give other people about setting up a business?:
Try. Just try. Even if you fail, at least you can say you gave it a go.
Website:
Sand in Your Eye
