I have been asked by Erica from Kickstart to give her my ideas about maximising the potential of this site.

What is the biggest problem for most of the Kickstart businesses ? My view is that getting enough customers is the main problem for small start ups particularly when in most cases they are competing with multiples or bigger operations with more financial muscle - Ring a bell ?

For most businesses getting premises is a route to get traffic but in all likelihood the premises will be inexpensive and badly located.

New Online businesses may have great products and service but guess what - nobody ever knows that unless they can reach a big audience.

In highly competitive areas generating £8 million turnover can cost £2 million in marketing ( Google etc ) way beyond our members pocket.

So incredibly difficult to compete - or is it.

The answer is to use THIS SITE not just as a Business to Business service but combine it with Business to Customer.

Imagine the existing functionality but the Home Page Features a number of Logos/Links to members main sites, example Home page featuring WOW!Lifestyle Logo worded the Lowest Price Mattresses In The U.K CLICK HERE.

This would allow all marketing budgets from Kickstart to be targeted at the site in general which would ultimately benefit all members much more than very small sums dissipated in random advertising.

The site could be a real showcase for Bradford Kickstart and something that would deliver tangible results.

Clearly there is much more that could be mentioned however this is a start.

I hope every member responds to this however if as I suspect very few will then it emphasises that such action is required as a matter of some urgency.

Okay fire away members

David Horrix