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Case Study - Mark Yates

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Member Name: 
Mark Yates
Company Name: 
I trade under my own name.
When did you start your business?: 
Painting has always been a hobby but I quit my job in 2006 to see if I could turn it into a business.
What do you do?: 
I create striking and vibrant artwork using reclaimed emulsion paint. The paintings are becoming really popular in bars, salons and offices, as well as with private collectors. All my work is original and I take commissions, but I also turn my work into prints – either onto canvas or Perspex.
What made you want to set up your own business?: 
A friend asked me to do some commissions and this inspired me to find out if it was a viable way to make a living.
What is the biggest problem you have faced?: 
Selling over the internet has been a big learning curve as communication can be quite difficult. As potential customers can’t see the artwork in the flesh, some wanted to pay after they received the painting – which was impossible as I didn’t know who I was sending them to! However, now I have made my policy much clearer and am looking into using PayPal which will help overcome this problem.
How long were you thinking about starting up?: 
A long time!
What is your greatest success?: 
Getting a large contract with a string of salons in Wiltshire earlier this year.
What is the most important quality you need to work for yourself?: 
You need to be really strict with yourself.
What do you love most about working for yourself?: 
I love the fact that I can come and go as I please, and have the flexibility to work through the night if I need to. However, the best bit is definitely when I sell a painting.
How has Bradford Kickstart helped you?: 
In lots of ways! I took part in Enterprise Island which got lots of creative people in a room and really made you question yourself and each other. I also have a Bradford Kickstart mentor who has been a great help and is always at the end of the telephone. And I have secured some funding through the scheme to help with PR and some marketing exercises.
What advice would you give other people about setting up a business?: 
Go for it but make sure your finances are covered and secure while you test out your ideas.
Website: 
http://www.markyates.co.uk